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Effort Counts Twice

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Angela Duckworth, author of “Grit: The Power of Passion and Perseverance,” was skeptical about the notion that “practice makes perfect.” So she asked Anders Ericsson, a professor of psychology at FSU and expert on expertise. Duckworth said, “I’ve been running for years, but I could set the clocks by my run times. I never get any faster!” Ericsson asked her if she had ever tried to run faster, to which Duckworth responded with, “Well … actually, no.”

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Nichole Marconi

Nichole is Vice President of Marketing for Bridge. For more than 20 years, Nichole has led marketing initiatives that propelled revenue growth and brand awareness. Her experience comes from a variety of organizations, vertical industries and company sizes. Prior to her role at Bridge, she built the direct-to-consumer brand for ATD, one of the largest automotive suppliers in North America. Nichole specializes in digital marketing strategies and gets excited about unifying cross-functional teams to create momentum and growth.

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